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Frank, opinionated, and - with 65,000�subscribers to his e-newsletter,�The Direct Response Letter�- Bob Bly�dispenses advice, wisdom, and strategies on having a successful business and a�happy life on a weekly basis. In this book are 75 of his most popular columns,�including:
- The�one critical element for success missing from the Law of Attraction.
- How�to find your niche in life.
- Starting�a new career or business - are you ever too old? Is it ever too late? The answer may surprise you.
- Protect�your future against career and financial disaster with this back-up plan.
- 10�offensive behaviors you should avoid at all cost.
- 25�secrets of lasting success.
- The�25-50-25 rule of time management. Ignore it at your peril.
- The�awful truth about business cards.
- A valuable shortcut to learning any new skill.
- Is�marketing necessary?
- How�to charge more and get paid what you're worth.
- And�more...
BOB BLY�is a freelance�copywriter with more than 3 decades of experience in business-to-business and�direct marketing. McGraw-Hill calls Bob Bly "America's top copywriter." Clients�include IBM, the Conference Board, PSE&G, AT&T, Ott-Lite Technology,�Intuit, ExecuNet, Boardoom, Medical Economics, Grumman, RCA, ITT Fluid Technology, and Praxair. He was voted AWAI Copywriter�of the Year.
He is the author of�more than 80 books including�Selling Your Services�(Henry Holt) and�The�Elements of Business Writing�(Alyn & Bacon). Bob's articles have�appeared in�Cosmopolitan, Writer's Digest, Successful Meetings, Amtrak�Express, New Jersey Monthly,�and many other publications. Bob writes a column for�Target Marketing�magazine.�The Direct Response�Letter,�Bob's monthly e-newsletter, has 65,000 subscribers.
- Sales Rank: #2391550 in Books
- Published on: 2013-11-27
- Original language: English
- Dimensions: 9.00" h x .66" w x 6.00" l,
- Binding: Paperback
- 292 pages
Most helpful customer reviews
6 of 6 people found the following review helpful.
Pearls of Wisdom
By Mark Soroka
Many great insights and tips in this book. I have benefited from many of Bob's newsletters through the years. Now I'm glad I can refer to the best of his pearls of wisdom in one handy volume.
2 of 2 people found the following review helpful.
No one grumbles like Bob Bly
By Jay
Bob Bly has been called America's copywriter and he has written dozens of books on that subject. This is NOT one of them. This is even better. It's a collection of wisdom filled essays about living and life in general. Bly candidly shares a part of himself not usually found in his other publications. Calling himself a "cranky curmudgeon" he lays out a useful philosophy for low stress, high quality living. If you are already a Bly fan your collection is not complete without this book. If you have never heard of Bly, this book would be a great way to get to know him.
2 of 2 people found the following review helpful.
Entertaining and potentially useful book marred by production errors and slovenliness
By Kerri K.
The book is a collection of various bits of advice on salesmanship, marketing, and personal and business wisdom. It is self-published and marred by sloppy design and production errors. The typesetting is poor, done in a word processing program rather than a program designed for books. The inside margins are so small the book is hard to hold open to read. And the resources cited, typically web URLs, are scattered throughout the book rather than provided conveniently in an appendix or resources section or endnotes.
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